Fabletics login with facebook3/31/2024 This week, the company also announced plans to open 24 new stores across the U.S. “We’re still bullish on physical retail,” she said. “We’ve done in-store classes in the past, so we plan to incorporate fitness again when things return,” Bhatia said. This was conceived as a way to offer services Fabletics stores once showcased while growing its digital presence. Currently, access to Fabletics FIT is included as part of the VIP membership, but it’s also offered to outside customers for $14.95 per month. And while the app is mainly aimed at Fabletics’ own subscribers, the idea is to have it also attract new customers to the platform, she said. “It’s a future opportunity to tie in video commerce in an organic way,” Bhatia said. Customers are already asking about how to buy products featured in the videos, which wasn’t the original intent for the app, said Meera Bhatia, president of expert services of Fabletics’ parent company, TechStyle Fashion Group. Since launching at the end of February, the app has had over 100,000 workouts taken.
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